So this is the first content of the website's launch. Let's say the following:
Given that my experience in the B2B industry resulted in an opinion of its design aesthetics to be dull at best, I decided that accepting it as a fact is not going to cut it. There must be something either l am not looking at, not exposed to or can improve. Further, given that the dull stuff can be written down in a checklist and deliberately composed in a proper manner, taking it a step further wouldn't hurt. The first way I could sell it was that whoever had it could look different from their competitors while wearing the same apparel.
These changes came in a subtle way. An ornamented disclaimer, a color combination, a "new and improved" package design, etc. Slowly and gradually the changes started to turn from nuanced into the norm inside the company. That was the first milestone accomplished. Then was the markets. New clients started to step in who wanted to take bolder steps. Though business can be as bland as, "does this sell?" "Yes." "Okay I'll sell this one." But it wasn't that anymore. There were people giving more thought and concern to what their brand was going to be and not just how the market will welcome their existing ideas but how it will welcome their new ones.
I feel like I'm writing a dream so I must check this story before accepting it in the book. Even my designers became confident in their new ideas that were obviously bolder than the ones they had proposed before.